The Forecast Issue - Autumn Winter 25/26
Successful manufacturers are becoming storytellers, developing a social conscience that transcends mere environmental impact. A circular or sustainable textile and fashion item must now prove its credentials across the whole lifecycle: from farming the raw material to design, production, branding, marketing and reuse or recycling to close the loop.
So wholesome change should be enforced by us wearers. Designed to replace animal or fossil-fuel-based textiles, next-gen and biobased innovations are sourced from a range of materials such as mushrooms, cow poo and coffee grounds, leveraging technologies from precision fermentation to tissue engineering. How can we get wearers interested in these exotic aspects of their wardrobes? Introducing them to the most unlikely sources and selling it to them as a win on all fronts. Next-gen materials add a layer of science, experiment and adventurism to garments which needs a story to be told passionately.
Colour and finish, prints, shine, sequins, glitter are some of the most powerful visual expressions of fashion, but, unfortunately, their impact on our living planet is also one of the most harmful.
Next-gen materials add a layer of science, experiment and adventurism to garments which needs a story to be told passionately.
At the A/W 24/25 Designer Collections, we surprised to see a shift towards pragmatism and one where the symbols of traditional masculinity are returning to the centre.
These are times where the duality of messages – those of hope and doom, restraint and free will – translate into collections that land in the present, in clothing that is beautifully original.
Has the mood for ‘quiet luxury’ taken the fantasy out of our textile lives? Not quite but almost! It’s nearly all plain for S/S 2025 but with a difference as texture brings a new meaning to solid colour stories.
Colour and finish, prints, shine, sequins, glitter are some of the most powerful visual expressions of fashion, but, unfortunately, their impact on our living planet is also one of the most harmful.
Our new menswear directions are an encouragement to embark on this personal exploration of humanity, exploring what touches us deeply, what sprouts a new connection or what evokes an intense emotion.
Mystery and personal fascination are the foundations of a new path we must pursue so that our complex and overwhelming existence yields both thoughtful meaning and hopeful wonderment.
Our Winter 25/26 knits are the soft partner players in a theatre of contrasts that reveal how we dress for ourselves for the world we inhabit.
We embark on a transcendent journey into the surreal dreamworld carefully crafted by the intricate fusion of AI artistry.
