Welcome to the Spring/Summer 2025 edition of Trendhouse Youth, curated by VIEW Publications. This digital book is aimed at the 14 to 25-year-old market (born 1995-2010, commonly known as Generation Z (Gen Z).
Highly collaborative, authentic, self-reliant and the most diverse generation ever seen, this generation is big in number, big in consumption and big in influence! And they don't want to be stereotyped: they are individuals experimenting with and shaping their identities over time. Using their influence in progressive ways and wanting to create a positive environment for themselfs and the future. The Trendhouse Youth, design and lifestyle aspiration are translated through the eyes of Gen Z, to give you a better understanding of who they are and what their true needs and desires are.
WE hope you enjoy reading our Youth SS 2025 book!
Judith, Vaibi, Tom, Liv, Irene & David