View #137

137

MAINSEASON S/S 2023

MAINSEASON S/S 2023

Metaverse here, metaverse there, metaverse everywhere. This virtual-reality-powered version of the internet has become Silicon Valley’s new obsession. But we have a question. What will the metaverse mean to the textile industry: the fibre producers, spinners, weavers, knitters, dyers, and finishers who make up half the textile pipeline?

Glimpses of the metaverse are already everywhere. Virtual concerts attract record audiences, high-end designers sell virtual fashion, and gaming has become a livelihood for many. As supporters trumpet its mind-blowing possibilities and economic opportunities, the price of digital real estate continues to soar. Some investors say it’s like buying up Fifth Avenue in 1800, reports the UK magazine, The Week. Of course, not every Silicon Valley brainwave has succeeded. The metaverse is a concept that will take years to come to full fruition. But it’s easy to mock.

The move from two into three dimensions is a logical consequence of the steady growth in computing power and breakthrough technology. Due to the pandemic, most people in the Western world are familiar with the notion of working and socialising online, and, in theory, the metaverse can only improve on this. Throw in a fully functioning digital economy where you can earn and spend digital currency and it seems hard to refuse. Besides, the video-game industry has been selling virtual worlds for years. These days 200 million people a month hang out on Roblox, a combination of video game and construction set.

Tens of millions watched and interacted with an Ariana Grande avatar for a concert in the video game Fortnite. It is hard to argue that an idea will never catch on when, for millions of people, it already has.

Cover photo: Creative Direction, Photography Wayta Monzon (View-Collective); layout & styling, Natasja Smit; hair and make-up artist, Jazz Ben Khalifa; Models, Tisja Janssen and Rintje Olieslagers.

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View #137

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