With so many arrivals of new creative directors in the major brands and the heartfelt departures of some of our much-admired creatives, the industry was poised to take in the fresh new perspectives as new personalities redefined brand identities. The outcome was less heart stopping and more pragmatic than anticipated. At first, it felt like commerce had won over creativity with the absence of Instagram viral moments. Designers largely turned their focus to their craft, beginning with the clothing and refining, editing, looking at their heritage and making radical (if quiet) changes that would stand the test of time. This demands that we look closer, paying more attention to the mastery that makes something extraordinary as opposed to being hit between the eyes with a media ready shot. The much-anticipated Gucci collection under the helm of new creative director, Sabato De Sarno perfectly demonstrated this shift away from irreverent maximalism to something with a cool confidence very focused on product. Whilst eccentricity and showiness fell into the wings, the impetus was to integrate innovative original thinking into product that ultimately is more accessible to a wider audience but no less covetable for that.
Cover Concept: Sahar el Salmawy & Vaibhavi Vanvani. Photography: Kevin Osepa. Production: Livia Shah-Cruger
The future of making We believe that human creativity is critical for the future of making. It’s not just drops that die when creativity runs dry, but the whole fashion system falters when we stick to the basics without investing in human imagination. The future of brand directions AI not only accelerates the creative process, but it also opens new doors for experimentation and transformation, helping artists with boundless perspectives to break free from their creative limits. The future of design directions We delve into the evolution of romance, from grandeur to subtlety, from tradition to technology, we uncover the essence of the "New Romance."
Exploring a new world landscape at the S/S 24 shows where the boundaries of masculinity are reaching further towards what was once perceived as feminine, as open vulnerability and a gentler ambience is absorbed into the male domain.
Whilst eccentricity and showiness fell into the wings, the impetus was to integrate innovative original thinking into product that ultimately is more accessible to a wider audience but no less covetable for that.
Soft knits contrast hard wovens. With new trapeze proportions in wovens, or deconstructed shirt dressing to the fore, knitwear flanks this trend with either elongated slouchy proportions or small, tight cuts.
Remembering the future. Experience how forward-looking curiosity interacts with recollections of the past.
The future of making We believe that human creativity is critical for the future of making. It’s not just drops that die when creativity runs dry, but the whole fashion system falters when we stick to the basics without investing in human imagination. The future of brand directions AI not only accelerates the creative process, but it also opens new doors for experimentation and transformation, helping artists with boundless perspectives to break free from their creative limits. The future of design directions We delve into the evolution of romance, from grandeur to subtlety, from tradition to technology, we uncover the essence of the "New Romance."
