VIEW + Trendhouse Casualwear & Athleisure book

"Boosting" – New directions in multi-purpose & comfort based garments for an active lifestyle

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Our overall concept for FW 2024/25 is “Boosting”. From this come our five themes, Sensatory, Transition, Hyped, Renew and Enclose, wherein we explore the key developments and evolutions of the relaxed leisure wardrobe for the season ahead. We do this in the following way:

1. The bigger picture:

The reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.

View + Trendhouse Casualwear & Athleisure

2. Setting the scene

We provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.

4. Making

An important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced.

6. Color & design guide

The reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.

7. Look + Feel

The apparel design breakdown. “He She They” and “She He They” garment concepts that should inspire your collections with related trims to perfect your look.